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FeibusTech: market insight & analysis. Influencer, analyst in IoT, digital health/fitness, wearables, connected car, smart home, privacy/security. Columnist for Tech section of USA TODAY and Fortune.

FeibusTech is brought to you by TechKnowledge Strategies, which has been providing clear, critical and independent insight to technology buyers and suppliers for more than a decade.  TechKnowledge offers a mix of business acumen with a discerning grasp of technology and a savvy honed by years of hands-on experience. If you have questions, TechKnowledge has answers.

FeibusTech Blog

This Holiday: Smartwatches for the Rest of Us

Mike Feibus

Raise your hand if you don't give two shoes about how many steps you took today.

That's what I thought.

You are the smartwatch silent majority. You kept your mouths - and your wallets - on lockdown during wave after wave of wrist-worn wearables catered to minutiae-minded fitness freaks. You nodded knowingly as others' Fitbit's, worn with such conviction after New Year's, ended up stashed with dusty Shake Weights and Abdominizers by spring break.

Well guess what? Your patience is being rewarded. Because as Black Friday approaches, manufacturers are now pointing their wearables squarely at you.

Read my entire USA TODAY Tech column HERE.