Forget about orange. In the high-stakes world of mobile e-commerce, gunning for Google is the new black. Three industry stalwarts have all taken aim this month to neutralize Google. If it wants to fight fire with fire, then here are four points the internet titan should nail at Google I/O this week.

Check out my new video HERE.

And my Information Week column HERE.

Here’s why a “sell phone” is so important to Amazon, and what AT&T means to the deal.

After days of rumor-chasing and breathless anticipation, Amazon unveiled its new smartphone. Called the Amazon Fire Phone, it’s got some pretty cool features. And as expected, it is first and foremost a “buyPhone.” It takes shopping to a whole new level here.

Given how much Amazon stands to gain by getting this phone in our hands, the price is head-scratchingly high. At $199, it’s competitive. But it’s not an offer we can’t refuse.

Watch the full video HERE.

Watch for Amazon’s long-rumored device to usher in a new era of commerce-optimized smartphones. Call it the industry’s first sell phone. With the Amazon-tailored shopping device in your back pocket, however, you just might be tempted to call it your first buyPhone.

Read the entire column on InformationWeek.

This week, Verizon added to NetFlix’ frustration, apparently adopting Comcast’s throughput-throttling negotiation tactics. Check out my new video here to find out what NetFlix might learn from AT&T’s acquisition of DirecTV.

Is there really a tech bubble?

If Facebook’s acquisition of WhatsApp for $19 billion didn’t settle it for you, then Apple’s decision to buy Beats audio for $3 billion should do the trick.

Fact is, Apple needed to buy Beats. Even if it meant shelling out $3 billion to do it. Check out my video to find out why. And what might lie ahead.

Apple gave developers an awful lot to work with today at the Worldwide Developer Conference (WWDC), and many left happy – or at least happier than they were when they got up this morning. But much of what Apple announced on-stage was designed either to keep the other Titans of Technology off their turf, or to add a new feature to attract consumers from the other Titans’ platforms.

Indeed, these are just the latest volleys in a high-stakes match for consumers’ hearts and minds – and, ultimately, their wallets. The chart above summarizes some of Apple’s moves today, and who they impact most. As well, I’ve thrown in some speculation on what might happen next as a result.