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Samsung beats Apple to new foldable phone punch

Consumer Tech Foldables Personal tech
Samsung beats Apple to new foldable phone punch
Samsung unveils the Galaxy Z Fold8, a passport-style foldable phone, at its Unpacked event late July 2026 in London. (Photo by Mike Feibus)

Samsung was one of the first to market with foldable phones. And until recently, the market leader was the only provider with both fashion-forward flip-style and larger book-style foldables.

The new passport-style Galaxy Z Fold8 complements the Samsung's trademark long-and-lean shape, featured this year in the Z Fold8 Ultra. (Photo by Mike Feibus)

And now, with its eighth-generation foldable lineup, the foldable pioneer unfolded the Galaxy Z Fold8: a third, passport-shaped variant to complement the Z Fold8 Ultra, with its trademark long-and-lean book-style model.

Which begs the question why. And why now? Could it be that the market leader is trying to cut off Apple ahead of its rumored foldables launch?

Read my take in the Tech section of USA Today.

Before you click: check out London's golden-hour! I took the photo with the new Fold8 from the rooftop garden atop London's 14 stories restaurant and bar. (So, the 15h story.) Not bad, huh?

London Golden Hour with Galaxy Z Fold8 (Photo by Mike Feibus)
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