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Is Apple Intelligence the Superpowered Assistant We Always Wanted?

Consumer Tech AI Voice Tech
Apple’s overdue answer to generative AI finally came this week in the form of Apple Intelligence, an elegantly packaged collection of features that will come […]
Is Apple Intelligence the Superpowered Assistant We Always Wanted?

Apple’s overdue answer to generative AI finally came this week in the form of Apple Intelligence, an elegantly packaged collection of features that will come to new iPhones in the fall. Is it a me-too offering? Or something special?

Actually, the answer is yes. To both questions. Read my take in my latest MarketWatch column.

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