Raise your hand if you don’t give two shoes about how many steps you took today.
That’s what I thought.
You are the smartwatch silent majority. You kept your mouths – and your wallets – on lockdown during wave after wave of wrist-worn wearables catered to minutiae-minded fitness freaks. You nodded knowingly as others’ Fitbit’s, worn with such conviction after New Year’s, ended up stashed with dusty Shake Weights and Abdominizers by spring break.
Well guess what? Your patience is being rewarded. Because as Black Friday approaches, manufacturers are now pointing their wearables squarely at you.