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Big Buyer leans on Big Seller for sustainable logistics

Sustainability MarketWatch
Against a backdrop of summer fires, floods and heat waves, the world’s journey to net zero emissions continues down an uncertain path. To boost our […]
Big Buyer leans on Big Seller for sustainable logistics
Scenic front view big long heavy semi-treailer truck with sea shipping container driving highway dramatic warm morning evening sunrise sun sky sunset. Cargo transport industry background concept

Against a backdrop of summer fires, floods and heat waves, the world’s journey to net zero emissions continues down an uncertain path.

To boost our chances, industry needs a forceful push or two. And guess where one of those nudges is coming from? Industry. That’s right: big buyer is leaning on big seller to go green or find other customers. And thus far, it seems to be working.

Read more in my latest MarketWatch Opinion piece.

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