Sears Targets Done-For-You’s with Connected Home Campaign

The market for connected-home devices has been growing rapidly. But thus far, it’s been DIY’ers who have been driving demand. If the market is going […]
Sears Targets Done-For-You’s with Connected Home Campaign

The market for connected-home devices has been growing rapidly. But thus far, it’s been DIY’ers who have been driving demand. If the market is going to surpass the billion-unit-a-year mark as forecasted, the done-for-you types will have to join in. Sears thinks it’s figured out how to do just that.

Read my entire column at USA TODAY HERE.

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