As Microsoft plays catch-up in smartphones and tablets, it is wooing developers to write apps that work on all of its platforms. Will developers follow?
When Windows 8 is launched tomorrow, Microsoft will be competing with its hardware partners for the first time. And, reportedly, the second time is on the horizon in the form of a Windows Phone 8 device What lies beneath the Surface, so to speak? Does Microsoft really want to go it alone?
Microsoft has begun the marketing blitz for Windows 8, and touch is featured prominently. No surprise there. What’s surprising is that some PC vendors are betting that few customers will pony up for the capability. They could end up stuck with a lot of unsold systems by the time the ball drops in Times Square …
Windows 8 holds a lot of promise for the PC business. Paired with sexy ultra-thin laptops and all-in-one desktops, it has the potential to inject some sorely-needed excitement into the market. But Windows RT, which looks a whole lot like Windows 8 but doesn’t act like it, could confuse buyers and derail sales. Can Microsoft effectively navigate this marketing minefield? Don’t bet on it.