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Blog Index
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Friday
Dec202013

Powerful Incentive from Miami Dolphins

Autographs? Now that's how you get fans to share their location and other personal information with you!

Last Sunday, Qualcomm and the Dolphins lit up proximity beacons around Sun Life Stadium in Miami, and gave a group of fans a taste of location-aware discounts, inside information and other benefits delivered to their smartphones. Like notifications that the food line one section over is much shorter than the one you're standing in now. Or coupons as you pass the team store.

And an alert that players are signing autographs at the loyalty tent. What loyal fan wouldn't want their favorite player's autograph? Right?

There's a good lesson here for anyone planning contextually aware apps. That is, if you want their information, you have to follow these three steps:

  • Tell them what they're sharing
  • Tell them what you're going to use it for, and
  • Give them something in return.

Read my entire column on the subject HERE.

Wednesday
Dec182013

MarketsofOne's Charter Sponsor

The MarketsofOne TechSummit welcomes Qualcomm as Charter Sponsor. MarketsofOne is the first industrywide forum dedicated entirely to contextual awareness. Digital Sixth Sense, which is Qualcomm's vision for contextual awareness, is closely aligned with the concept for the summit.

The conference will be held April 10th, 2014, at the Four Seasons in Palo Alto, CA. Learn more HERE.

Thursday
Dec122013

Getting To Know You

When I talk to people about indoor-tracking tools like iBeacon, which Apple launched at its US stores last Friday, they're both fascinated and frightened. They quickly appreciate how helpful a connected world can be when it knows where you are and what you're doing. But the steady of stream of news about privacy intrusions -- mostly by the NSA -- makes them wonder if the cost of allowing access to more personal data is really worth it. 

Location is the cornerstone for contextual awareness, a collection of efforts aimed at giving our smartphones the tools they need to begin making timely, relevant suggestions and even take action on our behalf. Understanding that we're standing in front of the smartphones rather than the tablets is an important piece of the puzzle.

Apple introduced the iBeacon feature as part of the iOS 7 launch in September. It makes use of the iPhone's Bluetooth radio to communicate with other iOS 7 devices as well as compatible sensors placed at strategic spots around Apple stores. Among other things, the close-range nature of Bluetooth can be used to pinpoint a shopper's whereabouts to deliver location-specific messages. For example, someone with an older iPhone might get a trade-in offer while checking out the newer models.

The demand for insight into ever-more pots of your personal information is increasing just as the backlash from ongoing NSA revelations is making consumers more aware of the digital fingerprints they're leaving behind, and increasingly wary of those with access.

Read the entire column HERE.

Friday
Dec062013

2-in-1 PCs Brighten Holidays

 

Cool new hybrid laptops, a bit of tablet fatigue and some pent-up demand could make this the best holiday season for the PC market since before the iPad.

Click to read more ...

Wednesday
Oct022013

To iOS or Not to iOS

Microsoft finally has given us a sign that the company understands its enterprise hegemony is at risk – and that it intends to do something about it. At their financial analyst gathering last month, executives dropped strong hints that the company is developing Outlook for the iPad and Android, although they didn't come right out and say so.

No question that such a move is long overdue. Office dominates business productivity, though it's under attack from Google Docs and other cloud-based services. And the longer it takes to protect that turf with moves like porting Office to other platforms, the larger the threat becomes.

But in fairness to Microsoft, the issue is so knotted up in a web of competing company interests that I'm surprised that executives are able to do anything. Indeed, one of the more difficult challenges any executive faces is how to make and manage decisions that benefit one internal group at the expense of another. The rational option, at least from a pure market potential point of view, is usually pretty apparent. The difficulty comes in trying to navigate all the beehives around the organization that you'll be poking with your chosen direction. Imagine telling one of your kids that you love his sister more than him. If you can picture saying that -- and what it would do to your day -- then you've got a feel for management's challenge.

The dilemma for Microsoft with its Office decision is that versions for iOS and Android would weaken Windows' market position because it would hand to competing tablet platforms what today is an exclusive benefit that comes with choosing Windows. And it's not as though Windows' place in computing is so secure that in can afford to lose that. Many of its problems have been self-inflicted, yes. But the onslaught of tablets undoubtedly has contributed to the platform's state, which is shakier now than at any time since a superior DOS from Digital Research threatened the transition to Windows.

So what to do? Prop up Windows or let Office address the entire market?

Read the entire column HERE.