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FeibusTech: market insight & analysis. Influencer, analyst in IoT, digital health/fitness, wearables, connected car, smart home, privacy/security. Columnist for Tech section of USA TODAY and Fortune.

FeibusTech is brought to you by TechKnowledge Strategies, which has been providing clear, critical and independent insight to technology buyers and suppliers for more than a decade.  TechKnowledge offers a mix of business acumen with a discerning grasp of technology and a savvy honed by years of hands-on experience. If you have questions, TechKnowledge has answers.

FeibusTech Blog

What Consumers Look for in a Home Router

Mike Feibus

Nearly six in 10 US router owners have at least one outstanding issue with their network, according to a recent survey. They want a new router that delivers faster speeds to all their devices everywhere in the home.

But the survey also revealed that, despite ongoing problems and performance desires, consumers most commonly wait to upgrade until their current router breaks or doesn't function properly.

Why not? The survey suggests that a deeply dissatisfying shopping experience may be to blame. Nearly two thirds of owners - 64 percent - report challenges with the buying process. For non-owners who intend to buy, the figure is even higher, at 85 percent.

Clearly, then, there is the potential for great reward for router suppliers that deliver the home networking experience consumers desire.

FeibusTech's new eBook, What Consumers Want: Breaking Down the Sea-Change in Wireless Home Networking, reports on the consumer survey and offers valuable insights into how to design, market and sell platforms that resonate with buyers. It is a must-read for OEMs, internet service providers, retailers and anyone else who wants to succeed in wireless home networking.