We know we’re not supposed to judge a book by its cover, as the old adage goes. But we do it anyway.
It’s why we tend to replace the things others can see and associate with us – like cars and smartphones – while they’re still serving their purpose. And it’s why we wait for things like water heaters and air conditioners to die before we buy new ones.
Corporate IT organizations historically bought laptops as if they belong tucked away in the utility closet, opting for dull, nondescript machines rather than those with any hint of fun or fashion. But they can no longer afford to do that.
The computer your employees carry increasingly factors into others’ impression of them – and of the organization. As well, study after study shows the latest devices play a big role in attracting and keeping employees.