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FeibusTech: market insight & analysis. Influencer, analyst in IoT, digital health/fitness, wearables, connected car, smart home, privacy/security. Columnist for Tech section of USA TODAY and Fortune.

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FeibusTech Blog

PC Industry: Now What?

Mike Feibus

Early returns confirm what we already knew: that Windows 8's coming-out was no party. 

The problem: Windows 8 is being marketed as a touch-centric OS, and there aren't many touch-enabled systems available. 

The percentage of touch-enabled laptops that were shipped in the fourth quarter was miniscule -- less than 1%, according to Digitimes Research. That number is forecasted to grow only to about 10% in 2013. Which means that more disappointing sales are on the horizon.

As I see it, the PC ecosystem has two options if it wants a shot at salvaging 2013: 1) Find a way to reverse that 90:10 ratio, so that the vast majority of systems are touch-enabled, or 2) start marketing non-touch systems to end users.

Read the entire column HERE.