When it comes to collecting personal data, there’s a fine line between what’s OK and what’s not.

I wrote about this top-of-mind issue in my latest USA TODAY column. I’ll be moderating a panel at Sensors Expo next week in Long Beach, Calif., to discuss what we can now with all the data being collected. And we’ll discuss how not to cross the line. The panel is part of Sensor Expos’ conference portion, which is being hosted by the MEMS Industry Group.

Check out my entire USA TODAY column HERE. And find out more about the conference HERE.