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FeibusTech: market insight & analysis. Influencer, analyst in IoT, digital health/fitness, wearables, connected car, smart home, privacy/security. Columnist for Tech section of USA TODAY and Fortune.

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FeibusTech Blog

A Tale of Two eBurglaries

Mike Feibus

 

Hackers recently pried their way into customer data at Target and SnapChat. It’s a costly proposition for both, to be sure. But while one company’s wings may be permanently clipped, watch for the other to dust itself off and continue on as before.

Why are consumer reactions to the two heists so pronounced? Because they view the Target hack as a security breach. And even though thieves got less information per SnapChat customer, consumers see that breakin as a violation of their privacy.

Find out why HERE.