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FeibusTech: market insight & analysis. Influencer, analyst in IoT, digital health/fitness, wearables, connected car, smart home, privacy/security. Columnist for Tech section of USA TODAY and Fortune.

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FeibusTech Blog

Pining for All-Day Battery Life

Mike Feibus

I dug out an old cellphone for a friend to use in a pinch. It was an LG Shine, a circa 2007 slider that was one of the glitzier feature phones in its day, albeit nothing to write home about in 2013.

Or so I thought. With all that's packed into our smartphones today, it's difficult to imagine the Shine as anything more than a quaint relic, an artifact harkening back to the days when consumers stole music but paid for 15-second ringtones of the same songs. But my friend was thrilled because the Shine lasted all day on a single charge. Many of us haven't seen that since, well, 2007.

As it turned out, 2007 was in fact the year that the market began downplaying battery life in exchange for performance, features and flexibility. Of course, the catalyst for the shift was not the LG Shine, but Apple's iPhone -- the device that ushered in the modern-day smartphone era.

Could 2013 be the year that the tide turns, and battery life becomes more important again?

Read the entire column HERE.